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Learning to Frame

Have you changed the way you discuss or market an issue to your constituency or even your friends/family? 

Framing the issue seems to be the hottest topic amongst Democrats today.  George Lakoff is largely responsible for this discussion.  If you haven't had a chance to pick up, Lakoff's book, Don't think of an Elephant, you can get a feel for it via a video recording of a session in San Francisco, http://www.gracecathedral.org/forum/for_20050123.shtml.

Let us know what you think of Lakoff's ideas.

Posted by Charlene Johnston on February 27, 2005 at 04:57 PM | Permalink

Comments

I've suggested in several workshops since last year the following outline to bring about dialogue on any particular issue - in my case mostly environmental - but certainly within the general political world we live in. Being part of this political dynamics recently and in the past - this is what I've come up with.
1] Know yourself and what you truly feel about an issue.
2] Find out what your neighbor is thinking. Do you have a common interest?
3] Form an alliance with those you know have common goals, and forge a plan.
4] Decide your agenda.
5] Use "agents of engagement" - how to direct your energy into common commitments.
6] Learn the "tools of the trade" - the practical political steps needed to bring about change.
7] Review your successes and defeats. Learn to change!
8] Move on to the next and hopefully successfull step! Re-engage!!

Posted by: bob | Apr 17, 2005 8:31:56 PM

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