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Robert Greenwald Guest Blog

I am happy to meet all of you on line. We at brave new films are looking forward to getting the wal-mart film into all of your hands so you can begin using it as an tool to organize around. The film shines a bright light on wal-mart, its practices and several personal human stories.. But rather then my type away in a vacuum, send me your questions and ignore my typos. robert

Posted by RobertG on October 17, 2005 at 07:52 PM | Permalink

Comments

We'll be showing it as the Coos Peace weekly community film series on November 29.

Are there ancillary activities people are doing at other showings that we might incorporate into ours? It's not a house party, but part of a regular ongoing series, so we have an opportunity for a fairly large draw for northern VT/NH (up to 120 people). It would be great to get some ideas that may help increase the impact.

Posted by: Liane | Oct 17, 2005 8:04:22 PM

Oh, yeah - thanks for joining us! I promise to ignore your typos, if you'll ignore mine. ;-)

Posted by: Liane | Oct 17, 2005 8:05:55 PM

Hello Robert;

Just read your comment on Blogforamerica on not letting gatekeepers stand in the way. Are you referring just to marketing, or also to funding and distribution? These are all huge issues.

Posted by: Larry | Oct 17, 2005 8:06:00 PM

Robert, Thanks so much for blogging with us tonight.

I heard over 3000 house parties are planned. Was it the first week of November that you're planning the house parties?

Who are you targeting for house party hosts? Has the DFA community taken part?

Posted by: Charlene | Oct 17, 2005 8:06:08 PM

the gatekeepers I was referring to was mainly distribution as they control what we all see.
So with this great new technology, we can reachpeople and reach out and not let anyone stop us. Raising money is ALWAYS a problem.

the house parties, nov. l3th begins wal-mart week, check out walmartmovie.com for details and I hope DFA will play a major role in using the films to change minds and affect hearts

Posted by: robert | Oct 17, 2005 8:11:35 PM

Robert, from all accounts, you've done a wonderful job putting the film together and helping to raise awareness not only about WalMart, but other "bog box" stores that are negatively affecting many communities nationwide -- and coming soon, WORLDwide. (Interestingly, in China, the government allowed, for the first time, for the Walmart workers to unionize, then REQUIRED WalMart to recognize them!)

Posted by: Ralph Miller | Oct 17, 2005 8:12:05 PM

Robert,

Do independent filmmakers that have marketing/distribution problems help each other market?

I ask because I helped the Palast people schedule screenings for the Bush Family Fortunes film. I've been meaning to touch base with some of those screening contacts to see if they would be interested in hosting the WAL-MART film. I don't want to duplicate efforts though (i.e. you may have already contacted them).

Posted by: Charlene | Oct 17, 2005 8:12:26 PM

Did someone say, TYPO?? I meant "big box" stores, though "BOG box" is kind of interesting...

Posted by: Ralph | Oct 17, 2005 8:13:37 PM

Ah...I wondered what a bog box store was. : ) it does have interesting connotations though, especially given all the environmental regulations that these corporations manage to get around (i.e. some their stores are probably built on bogs).

Posted by: Charlene | Oct 17, 2005 8:16:11 PM

LOL!

The imagery of "BOG box" is just about perfect...

Posted by: Liane | Oct 17, 2005 8:17:02 PM

To the coors peace folks, stay tuned and watch the webpage for new ideas as they come in. We are encouraging folks to try anything and everything they can think of.

in regards to indie film makers. GO FORIT. DONT worry if we have done it or not, we at brave new films are just a few, and we need all of you to take action to spread the word,

Posted by: robert | Oct 17, 2005 8:17:19 PM

I haven't seen the ads yet. What markets are they in? How is Wal-mart responding to the ads?

Posted by: charlene | Oct 17, 2005 8:19:17 PM

Yes, distribution is the first problem; although it is sort of a chicken and egg question, because if people think you can't get it out, they won't support you. I will be showing it in the "meetup" oops -- excuse me, Linkup I host/coordinate.

I gather you are giving away large numbers of copies, do you get institutional grant funding, or underwriters?

Posted by: Larry | Oct 17, 2005 8:21:10 PM

I would have loved to be a field producer for you but wearing too many hats right now. Has recruitment for that been successful?

Posted by: george | Oct 17, 2005 8:23:09 PM

The ads are hilarious!

http://www.walmartmovie.com/wmtv/2005/10/only_hurts_my_eyes_a_little.php

http://www.walmartmovie.com/wmtv/2005/09/bettys_diet_plan.php

http://www.walmartmovie.com/wmtv/2005/10/bettys_health_plan.php

Posted by: Liane | Oct 17, 2005 8:23:48 PM

As far as distribution goes, what's been the most effective of the techniques you've used? For example, do you use blog ads (such as on DailyKos), email, or other methods?

Posted by: Liane | Oct 17, 2005 8:28:00 PM

Hi - I'm looking forward to the movie. Is it's release on schedule & when will the DVDs start shipping?

Posted by: anon | Oct 17, 2005 8:31:00 PM

in regards to distribution, we are learning as we go. There doesnt seem to be one way, but many ways, and most important, is people power, folks taking their ideas and figuring out ways to become the universal studios for the film.As people get copies they start using them in really interesting ways and reach people all over the country

the parody ads have helped a lot.. take a lot.

and yes, we at brave new films believe very strongly in finding ways to get the film out, no matter how serious our financial problems..

Posted by: robert | Oct 17, 2005 8:31:50 PM

I just got a question from someone asking why nobody was commenting further. They forgot to hit refresh. To those of you who are new to this and just joining us, please remember to hit refresh often.

Posted by: Charlene | Oct 17, 2005 8:32:34 PM

Liane's is a good question. We have several "producer-types" in the SF Bay Area who've been less than wildly successful in their distribution efforts (the Geo.Lakoff video comes to mind). Thanks in advance.

Posted by: Ralph | Oct 17, 2005 8:32:49 PM

Robert, Are you saying that independent film doesn't pay well? Is this why you live in a neighborhood diverse enough to have a person that works at WAL-MART and can't afford the health care program?

I saw a comment from someone on another blog suggesting that they didn't believe you lived in a neighborhood that would have folks employed by WAL-MART. The commenter must have thought all directors make gads of $$.

Posted by: Charlene | Oct 17, 2005 8:36:00 PM

without going too far off the subject,,,i volunteer doing this work, as I am lucky enough to make a living in the commercial television/film world.

Yes, the area I live in has variety of folks, it is a city after all.

Andthe key to distribution is finding ANYWAY to reach your target audience,, but in our case, the target audience really are the distributors of the film

Posted by: robert | Oct 17, 2005 8:39:00 PM

You just reminded me, Ralph: I noticed the other day that Chelsea Green has added the video to their catalog (to accompany "Don't Think of an Elephant").

Are independent book publishers a promising route?

Posted by: Liane | Oct 17, 2005 8:39:12 PM

without going too far off the subject,,,i volunteer doing this work, as I am lucky enough to make a living in the commercial television/film world.

Yes, the area I live in has variety of folks, it is a city after all.

Andthe key to distribution is finding ANYWAY to reach your target audience,, but in our case, the target audience really are the distributors of the film

Posted by: robert | Oct 17, 2005 8:39:53 PM

Robert, you seem to be doing a documentary almost every year. What's on tap for the next new project?

Posted by: Larry | Oct 17, 2005 8:44:25 PM

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